Are you a visual artist, designer, photographer, or all-around creative human dreaming of making your mark on the world…but don’t how to get started?
Maybe you’re still in art school wondering what’s next after you graduate and enter the “real world”. How do you stand out to potential employers in the endless sea of young, talented creatives?
Perhaps you’re already in the real world, working a job you thought you always wanted, but you just don’t feel a sense of creative satisfaction from the work you’re doing? Instead you feel burnt out and uninspired by the “put in your dues and climb your way up the corporate ladder” model of success. Every day, you open your phone and see your favorite artists running their own creative businesses, and you long for the freedom that comes with the freelance lifestyle.
It’s possible that you’re already freelancing, but want to take your creativity and visibility to the next level….but honestly? Marketing your work online feels overwhelming...and time-consuming...and a little inauthentic.
I totally get it. A few years ago, I was an ambitious, recent art school graduate who was ready to take on the world. I landed my dream job as an art director at a big advertising agency…only to end up burning out in less than a year.
What I thought was my dream job turned out to be 11 hour workdays, weekends spent at my desk, and endless office politics. Exhausted and uninspired at the age of 23, I knew I had to make a change.
Fast forward to now, and I can't believe how much has changed (for the better!). I’m a fully-nomadic freelance illustrator who has published two books and gets to travel around the world painting murals and teaching workshops - all while running an illustration business and working with clients like Google, Starbucks, and TIME Magazine.
I’ve grown my online following to over 150K.
I broke a 6-figure salary after freelancing full-time for 2 years. (Side note: When that happened I couldn't believe it. I had to call my agent and see if it was a mistake on my tax forms. I left a job that paid $60K and doubled it after two years.)
But above all else, this success has allowed me to work on my own terms.
People often ask how I found success in the creative industry at such a young age, and while there are many factors, my number one answer is: passion projects!
The first passion project I created, Daily Dishonesty, started as a drunk joke with a friend that led to a viral blog, and eventually turned into a 5-figure book deal from a NYC publisher at the age of 22.
Another passion project, Will Letter for Lunch, came to me as I was searching for brunch in NYC and realized the lack of quality chalkboard art on restaurant signs. I decided to combine two things I love (lettering + lunching) into a project and went from having ZERO chalk lettering experience to booking chalk lettering projects with clients like Samuel Adams, Microsoft, and LinkedIn.
My passion projects not only gave me the financial security I needed to leave my full-time job, they also gave me the creative confidence I needed to pursue hand lettering as a career.
So as a long overdue answer to the many amazing people who have asked some variation of the question, “How did you do it? And how can I?” I have created an offering I’m super excited about!
Introducing….Passion to Paid: a 10-week guided course to help you powerfully launch your creative career with a kick ass passion project!
Regardless of your current skill level or where you’re at now, this course will help you to get excited about your next steps.
Together we will…
Who is this course for:
Who is this course not for:
Bottom line? If you want to…
Then this course was made just for you!
If you've ever wanted to start a passion project to boost your career, this is the perfect opportunity to have me guide you every step of the way.
"I really enjoyed Lauren's direct approach to the material, the fact that she told us exactly how she went about starting her project/finding an agent/etc without using vague language or hypotheticals like lots of other designers do.
The project launch was the most exciting moment. The response I got was so enthusiastic I was really blown away. It was also so exciting to see this project of mine being featured on so many blogs and accounts. The thought that somehow I stumbled onto an idea that resonated with people—despite being so chronically bereft of ideas—was really thrilling!"
- Nick Misani, Project: Fauxsaics
Shortly after launching my passion project, For Fuck's Cake, I was contacted by a company called Ticings and was commissioned to letter using their sprinkles. This client likely would not have found me prior to launching my passion project and they have been an absolute dream to work with.
I now have more confidence in my abilities than I did before taking this course. I feel more experimental in my process and less worried about not being good enough to take something on. I am more likely to try things just for the sake of learning new skills and just to have some fun. After all, even if my design doesn't come out the way I imagined, there's still cake :) I would absolutely suggest signing up for Passion to Paid. The information you get in this course can be used repeatedly to launch endless side projects!
- Darcy Terry, Project: For Fuck's Cake
"One of my favorite parts of the program was the community. I didn't have many design friends before this class and to work with the other Passion to Paid participants was really helpful and fun. Also, it made me so happy to share my experience and to be a help to others. I think we're a great community and people are still connected and supporting each other in the Facebook group and on Instagram, even after the workshop ended!
Passion to Paid is great for anyone who is looking for a new way to approach creativity, wants to organize themselves to be more efficient when creating and/or to understand the connection between portfolio, project page, and social media.
- Anna Dittmer, Project: Pixel Passport
Class 1 - Be Your Own Muse
Inspiration is where the creative process starts: breathing life into a spark to create a bright and brilliant flame. Even though my top (not so) secret source of inspiration is unique, it’s also not exactly exclusive. Throughout this week, you’ll be taking some time to get reacquainted with yourself to see what sparks.
Class 2 - Feel Your Feels
We tend to believe that great ideas strike in obvious forms - the great creative muse whispering brilliance into our ears. However, the reality is that most great ideas begin as small moments of magic that we decide to pay attention to and cultivate. This week is about learning to pay attention to the words and images that resonate with you or other people.
Class 3 - Playing Favorites
The reason I focus on “passion” as a key part of my personal projects is because that enthusiasm and enjoyment ensures I’ll devote time and energy to bring them to life. So this week, we’ll be brainstorming the big and small things that we are eager to spend our free time nerding out on. One of the key aspects of creating a successful passion project is often coming up with a creative combination of two not-so-obviously related things, so we’ll be looking at existing examples and then thinking about which few of our favorite things we can fuse together into a brilliant project.
Class 4 - The Big Idea!
It’s time to hone in on the concept you want to work on - and don’t worry, you can always come back to other great ideas later for future passion projects. Before we dive into the process of creating, it’s important to do a little research and planning. Being thoughtful about what you’re trying to do and why will help you maximize the results (and avoid wasting time). By the end of this week, you should have a clear creative brief - as if you were going to show it to a “real” client. Feel free to sit down a friend, family member, coworker, pet, or imaginary friend and present your project idea. Practicing your pitches is never a bad thing.
Class 5 - WERK WERK WERK
With the recipe written for your big idea, it’s time to start cooking with gas! We’re going to talk about preparing the platform for your passion project - because no one can find it if you don’t share it with the world. Let’s turn the heat up!
Class 6 - Portfoli-OH YEAH
Remember that whole “paid” part of this passion project? You’ll want to be sure you have your portfolio ready to shine so that people who see your project can easily see what you do & who you are (& if you’re available for work!).
Class 7 - Let’s Launch
It’s time to show your passion to the world! We’ll discuss how to strategically share your project and how to amplify the effects so that your content reaches as many people as possible.
Class 8 - Become a Not So Starving Artist
You probably won’t be getting requests for your work immediately after launching (and congratulations if you do!), but it’s good to consider exactly what you can and want to do next.
Class 9 - Business Basics
If you are going to go freelance or pick up any side projects, this class will come in handy. We’ll talk about how to talk to a prospective client about scoping out a project as well as what to look for in contracts before signing off.
Class 10 - Keep It Up!
At this point, you should be continuing to create content for your passion project and sharing it with the world. To help broaden your audience & gain recognition for your project, this lesson covers staying inspired and getting official coverage of your work.
*** BONUS Content! ***
VIDEO: The Secret to Making Shareable Work
Just like we sometimes need to take a break from work to eat a delicious treat, I wanted to interrupt your regularly scheduled programming to talk about how being human is the most important part of our creative (or any) endeavors.
VIDEO: Time Management
It’s easy to get bogged down in daily life and the unexpected challenges that end up getting our time and attention. But, ultimately, we typically have the choice to make time for the important things. As you approach launch date for your passion project, keep putting one (proverbial) foot in front of the other towards the finish line.
PDF: How to Find an Agent
Ever wanted to know how to find representation as an artist? In this PDF, I break down the basics of what agents do, what they're looking for, and how you can find one.
PDF: Behind the Scenes of the Launch of 'Flour Crowns'
Take an inside look at my creative process, workflow, and marketing strategy behind my popular passion project, Flour Crowns. Watch me put the exact same lessons I've taught in this class to action!
"Before the course I used to just create what I wanted, without much strategy or consistency. I knew that I could do more, but I had no idea how. When the spots for Lauren’s course opened, I just knew I HAD to join, but I didn’t know why and I also didn’t have the money to do it, but my boyfriend felt my intuition and gave me the course as a gift!
After taking Passion to Paid, I’m now way more confident with my work and way more mature about treating what I love doing not as a hobby, but as a real job. I also learned A LOT of great marketing strategies with the classes, how to promote my work in the best way, and how to value myself as a freelancer!"
- Isabella Lião, Project: Thanking Around
"Getting my project featured in HuffPost was definitely an exciting moment (mostly because its something my family can recognize as a tangible achievement of my artwork). After taking Passion to Paid, I definitely have more confidence in my work and more of a understanding and realization that a good project or idea doesn’t inherently sell itself. You’ve gotta pound the pavement or the digital pavement and push your work out there."
- Josh Higgins, Project: Introflirted
"The biggest take-away for me is to pick one idea and make it. My head has always been full of possibilities, potentials, and yeah-I-could-totally-do-thats… but rarely do any of those potentials make it past the “wouldn’t it be cool, if…” stage. Passion to Paid taught me how to weed out the duds, and I learned that with a little structure, accountability, and iteration, I can go from zero to project and actually have something to show for my time!"
- Doris Fullgrabe, Project: Weightloss Wisdoms
The class made me realize I have a lot of untapped ideas I never knew I had! For some reason I thought I was only visually creative, but I discovered that I am also conceptually creative, which opens up a world of possibilities! It made me think of all the other myths I'm holding onto that are holding me back. I feel like I've gotten a big creative slap in the face, in a good way! You can quote me on that "Passion to Paid; a big fat creative slap in the face!” I now have a list of ideas that I just need the time to execute. I just launched my first passion project called idiYUMs and I’m very confident that it will lead to paid work.’
- Noah Camp, Project: IdiYUMS
My passion projects are the reason I have my career today, and are still the heart of my business.
I truly believe that every creative person has a brilliant idea for a passion project hidden inside of them.
No matter what creative industry you work in, the time you invest in creating a passion project will reinvest itself into your career in more ways than you can imagine!
Perfect for those who want to take the lessons & run with them on their own.
Course + Support $449
Perfect for those who want me as their creative director. Let me help you refine your ideas + make suggestions on execution & marketing!
Course + 1-on-1 Coaching $849
Perfect for those who want my eyes on their projects, portfolios, and creative careers.